Kit launch

Wolves FC

>Project Details

To launch the 2023/24 season kit, we created a very different and memorable film for Wolverhampton FC inspired by the essence of the club and the tag line ‘Running with the Pack’.

Blending live action of the footballers with an expressive watercolour and ink animation, the athletes emerge from the animated textures and walk in tandem with wolves at their feet, gradually building in pace and mood.

Local landmarks of the city, Black Country and iconic features of Molineux Stadium appear over the players shoulders, instantly recognisable to all Wolves FC fans, tapping into the history and legacy of the club.

With access to both the men’s and women’s squads, the players were filmed individually on green screen performing multiple actions allowing Intro to combine them with carefully selected and rotoscoped natural history footage of wolves. The wolves complement the players’ actions, walking, running and howling with them as they gather to run like a pack.

Intro’s in-house post team keyed out the players and rotoscoped the wolves, then blended them into beautifully styled illustrative scenes. The film was then dotted with beautiful close-up shots of the brand-new Castore kit.

Wolves Records, the club’s in-house music label, created a track for the film to add to the drama.

The film launched on social channels ahead of the new season.

Agency Creative: Paul Brookes
Director: Julian Gibbs
VFX Lead: Ciaran O’Rourke
Animator: Alex Purcell
Music: Wolves Records

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