Just You

Bluesoup

>Project Details

This campaign celebrates 25 years of travel and exploration with ‘Just You’ solo touring. It connects like-minded travellers and highlights the interesting destinations that ‘Just You’ offers – from Italy, Spain and Croatia, to India, Australia, South Africa and Japan.

The 30second TV commercial uses a style of animation that brings to life a series of slow motion snapshots. Stock images of the target 50+ audience are split up into multiple components and animated very delicately to move like a super slow motion film.

This gentle technique enables the brand to focus on the individual, creating a sequence of beautiful portraits of travellers captured in their moment of enjoyment whilst subtly creating the perception that they are with other people, in background or cropped at the side of frame.

All the VFX post production, animation and compositing for the TVC, social edits and campaign stills were created inhouse at Intro.

Bluesoup Creative Director: Steve Tricker
Director: Julian Gibbs

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