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NTK 2012 Film

Nike

>Project Details

Intro shot and directed a series of brand films
to mark the launch of the 2012 National Football Team kits for Brazil, Netherlands, France, Poland and Portugal.

A range of multiple and moving high-powered laser beam sequences scan each shirt.
These passes were shot one by one on a
motion control rig with a low frame rate video
camera to highlight the detail and unique laser manufacturing technology used by Nike – without burning a hole in anything.

All post production was handled in-house at Intro, including editing, CGI animation, grading, mastering and sound design.

 

Director: Julian Gibbs
Post-production: Intro

Nike Art Director: Kevin Coatman
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Related

  • Match of the Day 2011
  • Clash Packs
  • My Time is Now

>Close

http://vimeo.com/38922091
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