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B2B proposition

Canon Europe

>Project Details

Intro has worked closely with Canon’s Marketing & Sales Excellence team to help radically transform their B2B business, moving from a product-centric model to one that puts the customer at the heart of everything Canon do.

We helped define five value propositions that align the needs of their customers to packages of products and services that will help them to realise growth, efficiency and profitability.

To communicate the new approach, Intro created presentations, AV’s and event collateral aimed at both internal and Partner audiences, and content for the re-designed B2B website.

Senior Designer: Ian Eves
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https://vimeo.com/218493671
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