PIXMA TS5350 Series

Canon Europe

>Project Details

Craft. Create. Curate – Our call to action for crafty Gen Z’ers with a passion for print who want to express themselves creatively using the new TS5350 Series printer and the range of PIXMA media. Having previously used their family printer, our task was to engage with the first time buyer to show how you can express yourself through unique and customised content which can then be shared across their social network, reaching out to like-minded followers.

Using a flexible, Insta-inspired grid, enabled us to tell multiple stories in a very short time. We created seven films to showcase apps and media that enable your creative ideas to flourish, from Iron-On Transfers for personalised T-Shirts, to phone covers and paper animals. Fun, bold and fast-moving, the films were used across Canon’s social channels to show what can be done with the printer and to direct the viewer to purchasing online.

Directors: Camella Kirk
Senior Designer: Ian Eves
Designer: Neil Whitehead

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