Canon Zoemini

Canon Europe

>Project Details

This campaign inspiring Gen Z to print their images ‘on-the-go’ with a new pocket printer breaks new ground for Canon, being aimed at a younger audience who use smart phones, not cameras, to take photographs.

Our treatment needed to be fun, contemporary and create a desire within Gen Z to turn their Snapchat or Instagram stories into tangible prints to share with friends, stick on their wall or keep in a scrapbook.

In order to appeal to 16–19 year olds we also needed to push the brand’s guidelines and use secondary colours to create a brighter, younger vibe.

Our narrative was built around a group of friends capturing spontaneous, fun moments whilst bowling, on a girl’s day out and a couple on a date.

We created hero photography, digital films and social content to support an integrated launch campaign.

Photography: Josh Shinner
Art Director: Neil Whitehead

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