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Pro Leather Campaign

Converse

>Project Details

Intro created an interpretation of the global campaign for Converse Pro Leather, that would be featured exclusively at Foot Locker.

Original illustrations and copylines were developed that told the story of the shoe’s 1970s street culture heritage, with strong alignment to the Foot Locker brand.

The campaign was rolled out in multiple languages across Europe, and included POS graphics and in-store promotional collateral.

Creative Director: Anna Bergfors
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Related

  • Converse cupsole
  • Apparel launch at USC
  • Nike Manchester

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