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Hypervenom launch

Nike

>Project Details

Just days before the Brazil v England friendly in Rio, and on the day after the announcement that he had signed with FC Barcelona,  Brazilian football phenomenom, Neymar, created a mass media frenzy as he played the starring role at the launch of Nike Hypervenom boot.

The world’s press were treated to a hugely entertaining launch moment, and some fascinating insights into the new breed of attacking footballer that Neymar represents.

Intro worked closely with the Nike team to create all screen visuals for this event.  We also directed and produced the event film.

 

Director: Julian Gibbs
Post-production: Intro
Event film director: James Lees

Nike Communications Director: Leo Sandino-Taylor
Nike Brand Design Director: Remco Vloon
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Related

  • Hypervenom animations
  • Sports Personality 2012
  • NTK England

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