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NTK Launch 2016

Nike

>Project Details

French midfielder Blaise Matuidi accelerates across the grey void in super slow motion, leaving a trail of vibrant light echoing his movement. Simultaneously a futuristic chrome machine fires up and begins to weave the new French kit from beams of light over a chrome mannequin.

The film rolled out instore and digitally, and versions were made for the US kit launch including giant screens in Nike Town NYC.

Nike Design Director: Nick Parkinson
Nike Senior Designer: Michael Malowanczyk
Director: Julian Gibbs
Post-production: Intro
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Related

  • NTK 2012 Film
  • NTK England
  • Mercurial Superfly V

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https://vimeo.com/169529402
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