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Pavarotti 50

Decca

>Project Details

World famous tenor Luciano Pavarotti’s memory lives on as the 50 Greatest Tracks is released by Decca Classics.

Intro was asked to present Pavarotti differently: moving away from the more traditional methods we wanted to portray Pavarotti’s colourful and charismatic personality.

The outcome is a mixture of handmade techniques such as painted frames, and compositing techniques that bring life to Pavarotti’s lyrics in a fresh manner.

Intro followed up the 50 Greatest Hits commercial with a 60 second sizzler which played out online.

Director: Jason Devine
Post production: Intro
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https://vimeo.com/72742657
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