Play Now

Nike

>Project Details

In addition to our regular visuals for the Nike Store in the Dubai Mall, we brought the ‘Play Now 3 Sports 30 Days’ event to life across their world-famous giant OOH screens.

The Dubai Mall Ice Rink display measures 1,100m2, the largest LED display in the region.

The Aquarium screen may look small by comparison, but still spans 709.69 m², boasting a resolution of 1,700,352,000 pixels – the largest high-definition video wall in the world.

Dynamic typographic animations and a vibrant colour palette made sure the campaign has youthful appeal, drawing viewer’s attention to three different Nike Dubai play activations.

Nike Art Direction: Paul Kennedy, Luca Fiandri and Charlie Ellis
Art Director: Neil Whitehead
Post-production: Intro

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