RMG branding

RMG

>Project Details

Royal Museums Greenwich comprises of the National Maritime Museum, Cutty Sark, the Royal Observatory and the Queen’s House which are all are located within the UNESCO World Heritage Site of Greenwich, London.

Each of the attractions have individual strengths but there was difficulty in communicating the close proximity of the sites and encouraging visitors to make a day of it.

Intro were asked to redesign the visual identity, keeping in mind the need for a robust and universally appropriate approach which represented all of the sites and their close location.

Made up of a symbol and a word, the parent and site logos revolves around Greenwich being at the centre of the world and reflects themes associated within each of the sites.

The identity features a family of five logotypes – one for the parent brand and one for each of the four sites – with non-traditional fonts and core colours of ‘battleship grey’, black and white. The use of ‘epic’ imagery is also key in communicating the brand. Inspirational historical and contemporary images are used to tell stories of people exploring the world, the universe – and discovering themselves.

“Our new brand strategy and visual identity will help build recognition, profile and loyalty, attracting more visitors and a more diverse audience. We are a world-class global attraction – and this rebrand embodies our ambitions.”
Eleanor Harris, Director of Visitor Experience and Enterprise, Royal Museums Greenwich

Creative Director: Adrian Talbot

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