SNKRS Halloween

Nike

>Project Details

To celebrate the 2021 release of their “Mummy” themed SB Dunk, Nike looked back at their long history of producing Halloween-themed products.

For their ‘Inside the Vault’ series, housed within the Nike SNKRS app, we created 8 short animations to tell the story behind each spook-tacular SB Dunk design!

Drawing on inspiration from vintage horror films, classic Halloween tropes, conversations with the Nike designers and the shoes themselves, each product inspired a bespoke ‘look’ for the stylings and animation, whilst feeling part of a cohesive family.

Julian House dove deep into his treasure trove of haunting SFX for the sound design and, combined with an eerie track by Pye Corner Audio, created a ghoul-oriously immersive soundscape.

Creative Director: Julian House
Lead animator: Ciaran O’Rourke
Copywriting: Dylan Ritson
Sound Design: Julian House

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