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Sport Is Never Done

Nike

>Project Details

The Kids ME media campaign utilised a range of OOH placements to raise awareness of the lifelong benefits of physical play for kids.

The largest of the deliverables was Dubai, Riyadh Boulevard, consisting of 78 independent large-scale screens set within a 220-acre site.

We delivered a 60-second video experience, accompanied by surround sound, using customised campaign creative. Playfully animated imagery unifies the space, content flicking between screens and scenes in a striking stop-motion style.

Accompanying the Riyadh Boulevard activation were the world-famous Dubai Mall Ice Rink and Aquarium screens – some of the largest OOH displays in the world.

Campaign creative: WK Amsterdam
Intro director: Neil Whitehead
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https://vimeo.com/773316104
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