INTRO UK – Design / Direction / Production
  • About
    • Intro
    • People
  • Work
    • Sector
      • Arts & Film
      • Broadcast / Media
      • Education
      • Fashion / Retail
      • Finance
      • Government
      • Green
      • Music
      • Restaurant / Food & drink
      • Sport
      • Technology / Telecoms
      • Transport / Automobile
    • Services
      • Advertising
      • Animation / CGI
      • Branding / Identity
      • Corporate Communications
      • Digital
      • Environmental Graphics
      • Event
      • Photography / Art Direction
      • TV / Film Direction
    • Creative
      • Adrian Talbot
      • Julian Gibbs
      • Julian House
      • Ian Eves
      • Neil Whitehead
  • Contact
Search
<=>

Identity and website

The Way

>Project Details

The Way manage acting talent, representing a roster of artists, many of them household names.

In briefing Intro, Kat of The Way, described their role as providing actors with a pathway through their careers – showing them the way, and she wondered if the identity could reflect this in some way.

So, the logo takes the form of a maze. Entering at the top left of the w, a route can be traced through the maze exiting at the tail of the y. This path is depicted in an animated version of the logo.

Having created the identity, Intro moved on to design a website, with atmospheric, noir-inspired imagery providing a backdrop.

Creative Director: Adrian Talbot




Tweet

Related

  • Identity
  • Identity
  • Identity

>Close

The-Way-logo-336x136px
The-Way-website-homepage-on-laptop-681x438px
The-Way-website-on-a-tablet-01-405x318px
The-Way-website-on-a-tablet-02-405x318px
The-Way-website-on-a-tablet-03-405x318px
The-Way-website-on-a-tablet-04-405x318px
The-Way-website-on-smartphone-x3-474x318px
https://vimeo.com/774349294
The-Way-social-tiles-x3-612x198px
Privacy & Cookies Policy