The Way Visual Identity

The Way

>Project Details

The Way manage acting talent, representing a roster of artists, many of them household names.

In briefing Intro, Kat of The Way, described their role as providing actors with a pathway through their careers –showing them the way, and she wondered if the identity could reflect this in some way.

So the logo takes the form of a maze, entering at the top left of the w, a route can be traced through the maze exiting at the tail of the y.

Intro has also created an animated version of the logo for use online and as a promotional tool, that makes a feature of this characteristic.

Creative Director: Adrian Talbot

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