Ultra-Light Soother

Tommee Tippee

>Project Details

More fake out of home (FOOH) for Tommee Tippee. This film introduces their new Ultra-Light Stay Put Soother.

Starting with a Times Square takeover, the giant inflatable soother slips its ropes and floats away from the noise and the bustle of the city. It rises up over the streets and buildings, up through the fluffy clouds into the stars, to a quieter, softer, more sleep-inducing place.

Built from a bed of stock footage of NYC, augmented, graded, and comped with CGI models of the colour range of new ultra-light soothers from Tommee Tippee.

Director: Julian Gibbs

>Close