WG Series

Canon

>Project Details

For the launch of Canon’s ground-breaking business inkjet, the WG Series, our brief was to highlight the benefits of the new range whilst not undermining their existing laser printers.

Getting involved at the outset of the project, researching and developing the content production brief, gave us a real insight into the product and its benefits to small businesses.

The campaign specifically targets the Finance, Education and Property sectors, speaking to potential customers in a way that resonates on a personal level.

We created assets to be used across online and third party channels, consisting of three distinct approaches:

– Meet The New Team Member – the overarching launch campaign, representing each of the three sectors.

– Case stories featuring the lead character from each of the above films.

– An elegant tech benefit film.

Director: Julian Gibbs
Senior Designer: Ian Eves
Post-production: Intro

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