Indoor Championship

BBC Sport

>Project Details

The BBC Creative Services team commissioned Intro after seeing our work for Primal Scream XTRMNTR. We were briefed to make a series of dynamic and compelling promotional films to promote the chief athletics events and make the sport attractive to a 16–32 year-old audience.

The brief stressed the importance of showing the profound changes that have taken place within athletics. It is no longer a sport of white flannels and English formality. Many of the leading UK athletes are young and vibrant personalities, closer to music stars than athletes of old. Athletes are hip, and our stylings, our use of music and the overall tone of the sequences reflected this change.

The Intro-designed Athletics trails won the approval of the BBC marketing department and received rave reviews from the public. It is a sign of the success of our campaigns that we continue to work with the BBC on other on-screen promotions and title sequences.

Director: Julian Gibbs
Post-production: Intro

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