EOS 4000D launch

Canon Europe

>Project Details

For the pan-European launch of the EOS 2000D and 4000D cameras, our brief was to find two inspiring artists with very different stories to engage with the target audience, and encourage them to step-up from a smart phone to a DSLR.

Hattie Newman, a talented set designer and model maker specialising in intricate colourful paper art, was chosen for the EOS 4000D.

We follow her around East London for the day as she captures inspiration for her artworks and sends work-in-progress to clients. Hattie demonstrates how the camera is easy-to-use and produces better images than a smartphone – giving her photographs a more professional look.

Hattie’s is an authentic and engaging story, providing a distinct campaign that features hero photography, web page content, digital films, social posts and a lifestyle film.

Hero photography: Tom Martin
Documentary Director: Andrew Telling
Art Director: Neil Whitehead

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