Free Flyknit

Nike

>Project Details

Playing out as an ambient backdrop to Nike’s latest installation exhibition at their futuristic 1948 store in Shoreditch, this abstract, sensory animation tells the story of formfitting and flexibility using a monochromatic graphic language of shapes and lines.

Crosses, circles and chevrons are melifluously modulated and immersed into a super-comfortable soundtrack. Shapes emerge from shapes and weave into the fluid motions of a universe of threads.

Weightless, metaphorphic geometry effortlessly and endlessly looping – rather like the experience of a good run in these new kicks.

All animation and sound design created by the inhouse Intro team.

Director: Julian Gibbs
Nike Creative Director: Andy Walker
Nike Senior Designer: Ryan Belmont

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